📖 New guide — The 3-Page Brand Brief: Clarify your positioning in a weekend.

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Yashasvi Meenu Kashyap · Brand Strategist & Creative Consultant

Your brand
has a story
problem.

15+ years. 9 ad agencies. Samsung, Honda Cars, Pepsi, Gujarat Tourism. Strategy-first, story-always. For SMBs ready to stop being invisible.

15+
Years in field
9+
Ad agencies
10+
Major brands
3
Ventures built
Free Strategy Call See Services
01 — The Problem

You're not
invisible by
accident.

Most SMBs invest in execution long before nailing the message. Strategy comes last — which means every rupee before it is wasted on noise. My job is to reverse that sequence.

Talk About Your Business
"You're invisible because no one has told your story in a way that makes the right people stop."
  • 01Ads are running but leads are wrong — unqualified, low-intent, expensive to handle.
  • 02Content is consistent but building nothing — no authority, no compounding trust.
  • 03Website exists but doesn't explain why someone should choose you over anyone else.
  • 04You know your product is excellent — you just can't say it in a way buyers feel.
  • 05Every competitor looks and sounds exactly like you. No visible reason to pick one.
02 — Services

Three ways
to work
together.

Tap any row to see what's included. Choose based on where you are right now.

  • Brand Voice & Tone Guide
  • Positioning Statement
  • Homepage Copy Rewrite
  • 3 Core Message Frameworks
  • 2 × 60-min Strategy Sessions
  • Audience Persona Definition
  • Competitive Differentiation Map
Enquire →
  • Monthly Content Strategy & Brief
  • 8 Short-form Social Posts
  • 2 Long-form Articles / Blogs
  • Bi-weekly Email Newsletter
  • Monthly Performance Review
  • Funnel Refinement Recs
  • Brand Voice Consistency
Enquire →
  • Full Brand Strategy & Voice Guide
  • Website Copy & Creative Direction
  • Lead Funnel Architecture
  • 3-Month Content Roadmap
  • SEO Content Foundation
  • 5-Part Email Welcome Sequence
  • Optional Retainer Follow-on
Enquire →
03 — Results

Numbers that
tell the story.

Honda Cars — Brand Refresh
25%

Uplift in brand recall after full brand refresh and repositioning via Cheil Worldwide.

Amway — Digital Strategy
15%

Growth in client retention from a multi-channel digital strategy combining SEO content and integrated campaigns.

Gujarat Tourism — Campaign
3×

Earned media amplification on a visual storytelling campaign across integrated channels.

Yashasvi Meenu Kashyap Creative Director & Brand Strategist
04 — About

I'm a strategist
who writes.
That's rare.

Most consultants build funnels. Most copywriters craft decent words. Very few operate at the intersection — where strategic rigour meets creative craft. That's where businesses change.

15 years across 9 leading agencies — Adfactors, Rediffusion Y&R, Cheil Worldwide, JWT and Mudra. Samsung, Honda Cars, Pepsi, Amway, Gujarat Tourism.

Now I bring that same rigour to growing SMBs, founders, and ambitious creators who want to build something that lasts beyond the next campaign.

Core Capabilities
Brand StrategyCreative DirectionConversion CopyContent SystemsLead FunnelsSEO ContentCampaign ConceptingAI Creativity
Ventures Co-Founded
OneFarmAgri-tech · farm-to-consumer
HastagathaDigital storytelling studio
Converse ConvertConversion-focused consultancy
Work With Me
05 — Process

From invisible
to inevitable.

01

Listen & Diagnose

A deep-dive before a single opinion is formed. No templates, no assumptions.

02

Build the Strategy

Positioning, voice, audience architecture. Foundation before creative.

03

Create & Execute

Copy, content, funnels — built against the strategy with a measurable goal.

04

Measure & Compound

Launch, measure, refine. Great systems compound. Each month builds on the last.

06 — AI Intelligence

AI that's actually
useful for your
business.

The AI landscape moves fast. Here's what matters right now for Indian SMBs.

Refresh news
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Free Resource

The Brand Brief I give every new client.

Before I write a single word for any client, they complete this 3-page exercise. It surfaces the clarity most businesses have been missing for years.

  • Define your brand's positioning in 3 clear sentences
  • Identify the audience that will actually pay you
  • Find the emotional angle your competitors have missed
  • Build a message architecture that scales with growth

Free Download

The 3-Page Brand Brief That Clears Everything Up

No spam. One email. Instant delivery.

AI-Powered — Free Tool

What does your
brand actually need?

Six questions. An honest, AI-generated recommendation — with a realistic scope and investment range. No sales call required.

Question 1 of 6
Your personalised recommendation

Ready to build a brand
people remember?

The strategy call is free. 30 minutes, no pitch. You leave with clarity on your biggest growth bottleneck.

07 — Contact

Let's figure out
your story.

The strategy call is free. 30 minutes, no pitch. You leave knowing your single biggest growth constraint and exactly how to fix it.

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Send a message

I respond within 24 hours on business days.

08 — Writing

Ideas worth reading.

All Articles →
09 — Free Tool
YMK BrandMind — Free

Think like
a legend.
Brand it.

Pick an advertising genius — Ogilvy, Wieden, Burnett, Jony Ive. Describe your business. Get a full brand strategy written in their voice. Free to use, powered by AI. No account needed.

David Ogilvy
Strategy
Dan Wieden
Culture
Leo Burnett
Stories
Jony Ive
Design
Rory Sutherland
Behaviour
Alex Bogusky
Disruption
Paul Rand
Identity
Jeff Goodby
Wit
8
Legends
8
Formats
Fusions
Digital Products

Words you can
take with you.

Brand frameworks and strategic thinking — distilled into formats you can use today.